When I was younger I thought it was all about technical skills and experience. I’ve come to realize that it’s a lot more about the intangibles. It’s about having a center of gravity, it’s about having confidence and getting to a place where you have a wellspring to give to others and tapping into your own emotional intelligence, and that’s a tough thing to cultivate. I think it’s a tough thing to teach and to learn but it is a cornerstone in the success of really growing and motivating a large group of people against a singular mission or vision and I think that is what defines a great leader!”
Susie has lived in 10 cities in three countries and has had three completely different professions, but she considers Minneapolis her home and advertising her career. She started at George magazine following the presidential campaign trail, then went to The New York Times as Features Editor for their first-ever online edition. She then moved into advertising at Deutsch NY to work on IKEA and LensCrafters, before stepping out of the rat race to attend London School of Economics for a master’s in urban planning. After completing her studies, she consulted on economic and transport planning in England—including visits to Roman archeological digs and the bullring in Birmingham. Upon returning stateside, she headed back to advertising and found a home at Fallon working with the islands of the Bahamas’ Ministry of Tourism, TIME magazine and Nestlé Purina—so, beaches, puppies and excellent reading material. Susie started at Droga5 in 2009 as Group Account Director leading Activision and PUMA. Soon after she became Head of Account Management and, in 2013, General Manager of the New York office. In 2015, she became Chief Operating Officer. As COO, Susie oversees all business operations of the agency, including driving influence for clients on their businesses, marshaling departments to scale and adapt to growth and designing culture and systems to deliver breakthrough ideas. Susie lives in Brooklyn with her husband and two children, Miles and Stella.